Amazon chief Bezos defends corporate culture in letter to shareholders

TOK TOPICS : Ethics , Emotion , Technology, Human Sciences


Case description: Inc’s founder and chief executive, Jeff Bezos defended the online retailer’s corporate culture which was the subject of a critical report by The New York Times last year with , “The reason cultures are so stable in time is because people self-select. Someone energized by competitive zeal may select and be happy in one culture, while someone who loves to pioneer and invent may choose another,” he said, adding that Amazon has never declared that its approach is the right one. The justification accompanied   the detailed account of Amazon’s current financial gains ,profits and ambitious future plans to the shareholders in the latest annual report.

TOK LINK: Amazon is mirroring and responding to the changes that the rest of the world is getting exposed to; the most important being the global competition and impact of technology and innovation. To be productive to match up with the ambitious plans takes a toll on the physical and mental well being of the employees and the same gets justified as ‘self select’ by the employees. The culture to sustain the competitive edge is designed to be fluid and tough – employees staying for short time and employers demanding the maximum.

Sample KQs:

How does Reason guide our ‘self select’ option that eventually hampers our well being?

How do we determine Ethical boundaries in case of competition and ambitious growth?